Labcorp

Advertising
Franchise Templates
Organic Social

Organic Social

The objective was to concept and design an organic social campaign for Labcorp’s Cell & Gene Therapy Solutions. In collaboration with my Creative Director, we developed a visual direction centered on layered imagery and selective blending techniques to evoke the fluid, dimensional qualities of cells viewed under a microscope. The result was a free-flowing, organic aesthetic that visually reinforces the innovation and complexity inherent in cell and gene therapy.

Venn diagram with overlapping circles. The left circle contains a laboratory image of red blood cells in a multi-well plate with a pipette. The right circle shows a close-up of red blood cells under a microscope. The overlapping area combines elements of both images. The bottom left corner features the Labcorp logo.
A scientist in protective gear, including a lab coat, gloves, face mask, goggles, and a hair cover, handling a pipette in a laboratory setting. On the right side of the image, there are close-up images of cells or microorganisms, and the bottom left corner features the Labcorp logo.
A woman wearing a light grey shirt and a white head covering, smiling and talking with a man wearing glasses, a white lab coat, and a blue shirt. The image is overlaid with a blue circular shape and a purple textured pattern, with the logo of 'labcorp' at the bottom left.
A healthcare illustration showing a close-up of a mother kissing her smiling young child on the cheek, with an overlay of microscopic cells and the Labcorp logo.
A digital collage featuring three overlapping circles with a blue, abstract pattern, and a photograph of a scientist wearing blue gloves and a lab coat, using a pipette to transfer liquid into test tubes, with the research lab's logo "labcorp" in the bottom left corner.
Graphic design featuring overlapping circles with images of laboratory research, including a pipette with a liquid sample, microscopic cellular images, and colorful DNA sequencing data, alongside a logo for "labcorp".

Franchise Templates

Building on the visual language established for Cell & Gene Therapy, the client gravitated toward the organic fluidity and layered aesthetic we introduced. They subsequently commissioned a series of franchise template designs for use across the various conferences they attend throughout the year.

I developed multiple scalable template variations that maintained brand consistency while allowing flexibility in messaging, layout, and content hierarchy ensuring each conference presence felt cohesive, elevated, and visually dynamic.

A smiling male doctor with dark hair, beard, glasses, wearing a white coat and stethoscope.
Event poster for the 23rd Annual Land O' Lakes Bioanalytical Conference held from October 24-26 in Anaheim, California, with Booth #801, featuring a blue gradient background and the Labcorp logo.
Profile photo of a middle-aged man with a shaved head and gray beard, wearing a blue checkered shirt, smiling against a light gray background, on a graphic design poster with a blue background and circular patterns, labeled 'RONALD BUXOM' with placeholder text below.
Event poster for supporting every fertility journey at labcorp, taking place October 24-26 in Anaheim, CA, at booth 801, featuring a close-up image of a woman kissing a smiling young child
A woman with glasses and dreadlocks practicing yoga with hands in prayer position, wearing a beige crop top and green leggings, with a digital graphic background promoting a join us event by labcorp.
Professional portrait of Dr. Stephanie Caps, with a short hairstyle, hoop earrings, and a gray blouse, smiling against a neutral background. The image is part of a blue graphic design with circular lines and text.

Given the technical and highly specialized nature of PMD’s offerings, the creative challenge was translating complex medical device development services into visuals that felt clear, approachable, and benefit-driven. I focused on elevating the devices as the hero—using clean compositions, supportive graphic overlays, and concise messaging to visually communicate the idea of early-stage care, precision, and reliability.

A man exercising outdoors with virtual fitness overlay, including a blue circle, yellow jump rope, and text 'Give your device a healthy start' in a blue banner.
Medical professional wearing protective gear, including a face mask, working in a hospital setting with medical equipment around.
A digital illustration of a hip joint with a medical device, promoting health and device maintenance, with the text 'Give Your Device a Healthy Start' and the labcorp logo.
Graphic of a medical device within a blood vessel with text stating, "Your trusted lab partner for preclinical testing solutions."
Text overlay stating 'Preclinical medical device testing you can count on' over a background of a medical professional wearing gloves and handling a medical device.

Paid Social

The objective was to develop a paid social campaign for AMP 2023 using provided research assets, including complex gene code and data visualizations.

The challenge was turning highly technical content into scroll-stopping creative that resonated with a healthcare audience. I simplified and elevated the assets through strong hierarchy, bold composition, and clear calls to action—making the research both credible and digestible.

The campaign successfully drove targeted engagement and increased qualified traffic to Labcorp’s AMP research content.

Social media graphic with a blue background showing a laptop displaying a scientific research poster on tumor-informed HLA typing and drug development, with the text 'Come check out more of Labcorp's latest research' and Labcorp logo at the bottom.
Blue background with white text inviting viewers to check out Labcorp's latest research, featuring a partially visible computer screen displaying a scientific research poster.

Paid Social

Diagram of an HLA gene sequence with labels indicating gene components, separator, serogroup, tags with digit counts, and variants, all on a blue background.
Blue conference presentation slide with white text reading "Elevating the standard of cancer care," with smaller text "AMP 2023" and a logo for Labcorp.
A scatter plot with a trend line illustrating the correlation between LAG3 gene expression rank and the percentage of LAG3+ immune cells. The plot shows data points spread along the x-axis labeled 'LAG3 Rank (RNA-Seq)' and y-axis labeled '%LAG3+ Immune Cells'. Statistical values R = 0.83 and p = 6.6e-13 are also present.
Conference presentation slide with a blue background displaying the title 'Elevating the standard of cancer care', the text 'AMP 2023' at the top left, and the 'labcorp' logo at the top right.
Blue promotional graphic for Labcorp's 2023 research, featuring the text 'Come check out more of Labcorp's latest research' and an image of a laptop displaying scientific research data.
Blue promotional graphic for Labcorp with the text "Come check out more of Labcorp's latest research." and a partial image of a scientific research paper on a laptop screen.